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Research papers

Beyond words

Insights are useful only if they are understood by those who need to put them into action. Yet even the most compelling insights can be 'lost in translation' at different stages of a project when we forget to decode and encode, interpret and...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Lucy Blakemore, Lekshmy Parameswaran, László Herczegh
Company: Gravity Planning & Research Ltd
February 11, 2009
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Citation

Blakemore, Parameswaran and Herczegh (2009a, February 11). Beyond words. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/beyond-words